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Fresh blueberries

IMBERRI (爱莓庄)

A blueberry-growing group known for stem-on fresh blueberriesPartner

Growing blueberries in Yunnan since 2018. The parent company, Noposion, is listed on the Shenzhen Stock Exchange (002215). As of May 2025 the group had more than 70 farms built or under construction on over 4,000 hectares, and 42 cold-chain packing plants of its own. Berries for its flagship brand, IMBERRI, are picked with the stem left on, so freshness shows at a glance.

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Blueberry farm in Yunnan

At a glance

  • Farms in Wenshan, Honghe, Pu’er, Baoshan, Chuxiong, Xishuangbanna and Yuxi
  • 42 cold-chain packing plants, more than 1,500 tonnes packed a day
  • In cold storage as fast as 30 minutes after picking; dispatched within 48 hours
  • Sizes 18+, 22+ and 24+ mm, stem on, bloom cover 80% or more
  • Substrate-grown, with digital traceability through the whole process
TypeProducer
CompanyIMBERRI Agricultural Group (parent: Noposion, SZSE 002215)
LocationYunnan (Wenshan, Honghe and other prefectures)

Certifications and tests

  • Frost & Sullivan market position statement: No. 1 blueberry output in China (2024–2025 season)
  • Euromonitor International market position statement: a global leader in blueberry output

Product range

  • IMBERRI PET clamshell 125 gIMBERRI PET clamshell 125 gStem-on fresh blueberries. 12 packs per case
  • IMBERRI PET clamshell 200 gIMBERRI PET clamshell 200 gStem-on fresh blueberries, large fruit
  • IMBERRI paper box 150 gIMBERRI paper box 150 gPaper box. 8 boxes per case
  • IMBERRI paper box 250 gIMBERRI paper box 250 gPaper box, 24+ mm fruit

Brands

  • IMBERRIFlagship brandIMBERRIStem-on fresh blueberries: intact stems, strict grading and cold chain all the way.PET clamshells 125 g and 200 g, paper boxes 150 g and 250 g
  • SIERRA BLUEMain brandSIERRA BLUEIn the brand’s words: a fruit from the hidden wild, veiled in forest mist.125 g standard, 200 g extra-large fruit
  • BerryCloudMain brandBerryCloudIn the brand’s words: in BerryCloud, there’s a taste of sunshine.125 g standard, 200 g extra-large fruit

The group also sells under KHARITES, Moriberri and other brands.

  • Substrate-grown bushes under cover
  • Hand picking
  • In-store display

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